News

Derby joins with East Midlands colleagues to increase investment

16/08/2004

Derby City Council has joined forces with Nottingham City Council and Leicester Shire Promotions on a project to bring greater investment to the East Midlands.

The 3 Cities Town Net Project aims to present the three cities as a single destination to investors and businesses. It is part of a European Union programme to build on existing relationships between towns and cities, and to help the development of new ones with North Sea Region partners.

The Town Net project will help to join up the three cities’ approach to trade development and inward investment. It will also address the region’s, as yet unfulfilled, potential to become the area of choice for domestic and overseas investment, building on Derby, Nottingham and Leicester’s links to regional, national and international markets. This consolidated approach will enable them become competitive where it would be likely one of the cities on its own would fail.

The most recent stage of the project was the beginning of a research programme that will show how the cities are performing separately and how they can best work together. Derby City Council, Nottingham City Council, Leicester Shire Promotions, the European Commission, the Office of the Deputy Prime Minister, the East Midlands Development Agency and Nottingham East Midlands Airport are jointly funding the research.

Council Leader Maurice Burgess said: “The 3 Cities Town Net Project gives Derby a great opportunity to contribute to improving the current poor performance of the region compared to the rest of the UK, in terms of attracting investors. The research will help the East Midlands Development Agency in its aim for the region to become one of Europe’s top 20 performers by 2010.”

The research will investigate what the three cities are currently doing to encourage investment and how effective it is. Emerging business sectors will also be covered to see if there are any markets they could target. The research findings will lead to the development of a joint strategy to promote investment from companies already in the area and those looking to relocate.

The Council’s City Development and Tourism Unit already works with Derby City Partnership and Derby and Derbyshire Economic Partnership, to promote Derby to visitors and investors. The work of the Unit, both in tourism and inward investment, means the people of Derby will not only benefit from higher quality, more accessible attractions and leisure facilities, but also from the extra jobs and services associated with increased investment in the area.

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